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SOHO Hotel restaurant, New Zealand The best restaurants aren't the prettiest ones. Now, I I maybe shooting myself in the foot by saying this, but in my opinion, the best restaurants are the restaurants that survive year after year. They are the restaurants that turn a profit. The only way to make this happen is through tight controlled operation. And one of the main factors that contributes to a well-oiled operative machine is your layout. You cannot out-operate a bad layout.